Haverty’s Furniture is known for selling high-quality, stylish furniture. However, with the good often comes the expensive price tags. There are several reasons why Haverty’s furniture costs more than furniture from big box stores and other retailers.
Let’s explore the factors behind the higher costs.
Reasons For Haverty’s Furniture Being So Expensive
- Premium Materials
One of the biggest reasons Haverty’s furniture is expensive is the materials used. Haverty’s uses high-end materials like solid wood, genuine leather, and quality fabrics.
These materials are more costly than the particleboard, bonded leather, and polyester you’ll often find at discount retailers. However, the premium materials also lend to the durability and longevity of Haverty’s pieces.
Solid wood like oak, maple, and walnut are used extensively in Haverty’s furniture. These hardwoods are resilient and can last for decades with proper care. The solid wood construction is also sturdy and less prone to wobbling or damage that you see with particleboard furniture.
Genuine leather and quality upholstery fabrics like cotton, linen, and wool are more breathable and comfortable than bonded leather or polyester. They develop a nice patina over time and won’t peel or crack. Higher-end foam and cushioning make Haverty’s sofas and chairs extra plush yet supportive.
Haverty’s also uses real wood veneers rather than laminates on most surfaces. So the beautiful wood grain patterns you see are the real deal, not a printed plastic imitation. This attention to authentic materials is a key driver behind the brand’s pricing.
- Handcrafted Quality
In addition to premium materials, the furniture from Haverty’s features meticulous craftsmanship and construction. Their pieces are made to order and built by skilled artisans, not mass-produced quickly like a lot of big box store furniture.
The joinery and carpentry demonstrate expert techniques that have been honed over decades. Drawers have dovetail joints, tables and chairs have mortise and tenon joinery, and finishing details are done by hand. This hands-on production takes more time and skill, but the resulting furniture has superior structural integrity.
Upholstered items like sofas have hardwood frames for durability, eight-way hand tied springs to prevent sagging, and careful cushioning placement for optimal comfort. With quality workmanship, you get a beautifully made furniture built to last for years to come.
Also Read: Comparison of Room & Board And Ethan Allen Furniture.
- Made in America
While many furniture brands outsource a great deal of manufacturing overseas to cut costs, Haverty’s prides themselves on keeping production in the USA for most of their catalog.
About three-quarters of Haverty’s furniture catalog is made by skilled craftspeople domestically. This allows for stricter quality control during the production process but also results in higher labor costs. However, many consumers appreciate that Haverty’s upholds domestic manufacturing and retains jobs in America.
- Customizable Options
One of the brand’s biggest selling points is the sheer customization they offer on their furniture.
With hundreds of fabrics, leather types, and finish options, you can truly tailor pieces like sofas and sectionals to fit your aesthetic.
Want an accent chair to match your living room décor exactly? Haverty’s will make it happen.
This level of personalization adds to the price tag, since each customized piece requires special attention and handling. But for shoppers with a specific vision, the ability to choose details precisely makes the higher costs worthwhile.
- White Glove Delivery
The Haverty’s experience doesn’t end once you make your purchase. The company offers best-in-class delivery service known as White Glove Delivery on all their furniture pieces.
This service includes scheduled delivery date, placement of furniture and removal of packing materials. The delivery team will even assemble pieces and are trained to prevent any damage to your home.
Having this seamless delivery experience adds value for the customer but also tacks on costs behind the scenes for Haverty’s.
- Brand Reputation and Store Experience
As a furniture retailer that has been operating since 1885, Haverty’s has an excellent brand reputation for superior quality and craftsmanship. This storied history and word-of-mouth about the durability of pieces allows the company to command higher prices.
Additionally, the in-store experience at Haverty’s reinforces the higher-tier market positioning. Sales associates are very knowledgeable about furniture construction and materials.
The showroom floors are expansive yet curated to highlight quality over quantity. The entire shopping experience focuses on luxury furnishings, from start to finish.
- Extended Warranties and Service
Most furniture purchases at Haverty’s come with generous warranties that ensure your investment is protected. Frames and cushions often have warranties of 10+ years, while wood finishes may have 3-5 year coverage for defects.
There is also the option to purchase extended protection plans for certain pieces.
Having the safety net of strong warranties provides peace of mind for such a significant purchase. When issues do arise, Haverty’s has dedicated service technicians that handle repairs and replacement parts. This level of after-purchase care is factored into the higher costs.
- Limited-Edition Collections
Haverty’s partners with high-end designers and brands to offer exclusive limited-edition collections that drive up pricing. For example, their partnership with fashion icon Iris Apfel featured bold, eclectic furnishings available only through Haverty’s. These types of capsules justify charging a premium.
- No Discount Sales
Unlike big box retailers, Haverty’s maintains strict price integrity and does not offer significant discounts or sales. Occasional interest-free financing promotions may be available, but prices remain constant. This policy keeps the brand’s luxe perception intact across channels.
- White Glove Interior Design Services
For luxury shoppers, Haverty’s has an in-house interior design team that provides complimentary consultations and planning. Having seasoned designers tailor furniture selections and layouts adds value for high-end clientele. The costs of this concierge service get built into pricing.
Comparison To Competitors
Haverty’s occupies a niche in the upper tier of furniture retailers who charge higher prices but also deliver premium products. Here is how Haverty’s stacks up against some of their main competitors in the market:
- Ethan Allen
Ethan Allen has a similar focus on providing customized, high-end furniture of the highest quality craftsmanship. They have comparable pricing structure and American-made offerings as Haverty’s. The styles lean traditional versus Haverty’s more modern selections.
- Restoration Hardware
Known for luxury and indulgence, Restoration Hardware’s prices are on par or slightly higher than Haverty’s. The catalogs overlap on fine fabrics and artisanal quality. Restoration Hardware offers broader lifestyle and home décor versus Haverty’s furniture specialty.
- Pottery Barn
As a mid-tier retailer, Pottery Barn’s furniture prices are more affordable and mass-produced than Haverty’s. The quality is decent but lower than Haverty’s premium materials and construction. Pottery Barn focuses more on trendy styling than artisan production.
- Ashley Furniture
With a strong presence in suburban malls, Ashley Furniture caters to the mass mid-market consumer. Their prices are substantially lower than Haverty’s. The furniture uses lower-grade materials like laminates and bonded leather to hit affordable price points.
- IKEA
At the low end of the spectrum, IKEA offers contemporary furniture to the value-driven shopper. As a budget-friendly brand, they utilize inexpensive materials and simpler manufacturing methods. IKEA’s prices are markedly lower across the board versus Haverty’s.
FAQ About Haverty’s Furniture
For most shoppers, Haverty’s furniture is worth the investment because it is well-made from quality materials and built to last through years of use. The combination of premium materials, skilled craftsmanship, and customizable options make Haverty’s furniture worth the higher prices for many consumers.
Haverty’s has their own team of furniture designers that conceptualize and test out new styles and collections. However, the manufacturing is done through dedicated producers in the USA rather than their own factories. Haverty’s maintains strong partnerships with domestic suppliers for quality control.
Around 75% of Haverty’s furniture catalog is made in America through their network of suppliers. They proudly keep much of their production in the US, supporting domestic craftspeople and local economies. Certain collections guarantee that every piece is 100% American-made.
Ethan Allen is another premium furniture brand known for good quality. They focus heavily on classic, traditional style furnishings. The quality of Ethan Allen is comparable to Haverty’s, using solid materials and precise craftsmanship. The brands overlap in the high-end furniture market.
Conclusion
When considering the level of quality materials, custom-made craftsmanship, brand reputation, and excellent service Haverty’s provides, it becomes clear why their furniture commands premium pricing.
While expensive compared to mass retailers, Haverty’s furniture is built to last and made to suit discriminating tastes.
For consumers who appreciate fine furnishings, Haverty’s higher prices deliver substantive value over the lifetime of the product. The expertise and care put into each piece justify the investment for a superior furniture experience.
