Furniture hunting is one of the toughest jobs around. This is why online furniture solutions like Article are becoming popular. Article furniture is convenient but expensive.
High-quality product material, overseas shipping costs, expert involvement, big product range are the main reasons why Article furniture is so expensive.
Good things cost more, but some good things like Article furniture cost a little too much. For some people, the price range is borderline suspicious.
Suspicion or not; if you’re wondering about the reason behind Article’s price range, here is a detailed explanation for you.
Reasons Why Article Furniture Is So Expensive
Article does have solid reasons for their seemingly higher price tags. High-quality product material, overseas shipping cost, expert involvement, and big product range- these are the most notable reason why Article’s furniture is priced so high.
Here’s how these reasons actually contribute to a higher price tag.
- High-quality Product Material
Article mostly sources their furniture from overseas.
But their products actually have the better build quality and higher quality standards.
So the initial products cost more and its drives up the base cost. This is why Article furniture is expensive.
Most outsourced products usually come from places where the production cost is low. This is possible because they’re less strict about the raw material and the overall quality of the product.
That doesn’t mean every outsourcing business is bad, but this is the most common scenario.
Article doesn’t deal with this. It only deals with sources that can supply high-quality products. These products are held to a much higher quality standard because of Western regulations.
And the raw material also has to be very high quality.
Using high-quality raw materials means the base cost is already high. Add good build quality on top of that, the cost gets higher.
These things drive up the overall production cost and of course, there is shipping. So the retail price of Article furniture also jumps higher.
- Overseas Shipping Cost
This is a big reason why Article furniture price goes so high. Self-designed or completely outsourced, all Article furniture comes from overseas.
Most sources have a pretty high shipping cost which makes the retail price go higher for the furniture.
Most businesses outsource their products to cut costs. They go for sources where the product price is lower and the shipping methods are cheap enough to not unbalance the overall cost.
That works for other things, but not for furniture.
Article furniture pieces are mostly sourced from East and Southeast Asia. That can make you think the production cost is dirt cheap. That’s not the case because Article only brings high-quality products, and their shipping issue is a little sensitive.
Furniture is a sensitive thing. They’re prone to shipping damage especially when the distance is half the world. So they have to make sure that the furniture reaches the headquarters without being damaged.
These extra safety measures make the shipping cost go higher.
That, plus the source countries usually have a higher shipping cost in the first place. Both factors together drive up the shipping cost more than regular shipping and that affects the retail price.
- Expert Involvement
Article furniture ensures quality for their furniture pieces and they have experts to make sure of that.
But expert involvement also means higher production cost, which then drives up the end price for consumers.
If you want to make sure your products are high-quality, you’ll need people who know what high quality is.
And that’s what Article does.
The sourced furniture already meets the quality standard for the most part, but they have experts to make sure there is no slip-up in quality.
Not just that, they also have in-house designers for their original furniture pieces. Those need some extra steps.
Making sure the design is feasible, providing design options, finding the right material, and relaying everything to the manufacturing sources – the whole process has to be done very carefully.
This is where the professionals come in, to make the process smoother. But professional involvement means increased labor costs.
This increases the overall production cost, and that drives up the retail cost for consumers.
- Big Product Range
More products, more sourcing, and higher cost. That’s how it works. Since Article sources lots of pieces from different countries, the overall prices add up. That’s why the end prices are higher than you’d expect.
Since Article outsources its furniture pieces, having a big product range comes with a little extra cost. Big product range means they have to source them from multiple sources and on a big scale too.
Plus there is shipping cost for different sources and for temporary storage in the base country. Granted, they don’t need any physical outlets but they need a storage facility to process everything nonetheless.
So all in all, they do have to pay for an inventory space even though they’re online-based.
This raises the overall production cost and affects the retail price. That’s why Article furniture is expensive.
- Ethical Manufacturing
Article puts an emphasis on ethical manufacturing and sustainability across their supply chain. The company inspects partner factories regularly to ensure fair working conditions and manages the supply chain from raw materials to delivery.
They utilize responsible practices like FSC certified lumber and reduced plastic packaging. While outsourcing production to factories keeps costs lower, Article’s commitment to ethical standards ensures workers are treated fairly.
This results in higher production costs that are passed onto the consumer. For many shoppers, paying more for an ethically made product is worthwhile.
- Direct-to-Consumer Business Model
Article uses a direct-to-consumer (DTC) ecommerce business model rather than selling through third-party merchants as most brands do. This allows them to cut out middleman markups and offer lower prices than if shopping through a furniture store or department store.
However, the DTC model still comes with substantial operational costs related to warehousing, manufacturing, shipping and more. These costs get incorporated into the retail pricing. Going DTC shifts the savings to the company’s bottom line rather than the customer.
- Strategic Brand Positioning
Article positions itself as a premium, luxury furniture brand. While not as astronomically priced as high-end designers, it sits at the upper end of mass market furniture pricing.
This strategic positioning allows Article to command higher prices than budget-focused retailers like IKEA that compete primarily on price.
The premium pricing reinforces Article’s brand image of quality and sophistication. Lower prices could actually undermine perceptions of the brand’s value. The elevated pricing sets expectations about the furniture’s excellent craftsmanship and durability.
- Significant Investment in Brand Marketing
Article invests heavily in brand marketing, collaborations with influencers, and experiential showrooms to build hype and demand for the brand. The costs of photoshoots, digital ads, public relations, and operating brick-and-mortar showrooms get incorporated into pricing.
For a young DTC brand like Article, significant marketing spending is essential for raising brand awareness and attracting new customers in a crowded market. But ultimately consumers foot the bill through slightly higher prices.
- Generous Return Policy and Warranties
Article aims to provide exceptional customer service by offering extended 100-day returns along with 1-year warranties on manufacturing defects. Processing returns and exchanges comes at a substantial expense, especially considering Article’s shipping costs.
Most competitors offer 30-day return windows and more limited warranties. Article essentially passes those costs onto customers in exchange for more flexibility and reassurance during the purchase process. Those generous policies provide peace of mind that makes the higher prices more palatable.
Is Article Furniture Worth It?
If you have ever done furniture shopping, you know the answer to that.
You’ll have to go to different shops, look for pieces, find them in a good price range, and safely get them home.
Article cuts down all the hassles and makes furniture shopping easier for you.
Article has a pretty big range of mostly modern-style furniture.
They also come in different cushioning and trimming options, from minimal-looking to extravagant velvet.
Their pieces are made of high-quality material and they hold up very well against the test of time.
The biggest ick for online furniture outlets is the difference in real life.
Most people skip online shopping because they don’t want to end up with something they don’t actually like and be stuck with it. Article has an amazing return policy to solve that too.
So, is Article worth it? Definitely yes. Let’s see other reasons why.
Given the many reasons Article furniture commands such high price points, is it worth paying more compared to mass market brands? Here are some key factors to consider:
- Quality and durability – If you value furniture made from solid wood rather than particle board, along with premium fabrics and cushion fills, Article is a worthwhile investment. The pieces are crafted to last for years to come.
- Unique style – If having a stylishly designed living space is important to you, Article’s products can elevate the aesthetics beyond basic big box furniture. The customizable options let you select the perfect fabric and finish to suit your taste.
- Eco-friendly production – Article is a good option for shoppers who care about sustainability and ethical manufacturing. The operations aren’t perfect but they are taking steps to reduce environmental impact and ensure fair working conditions.
- Excellent policies – The 100-day returns and 1-year warranty provide peace of mind during the buying process. If any defects arise down the road, you’re covered.
- Convenience – The ability to browse and order furniture entirely online suits many modern shoppers’ preferences for convenience.
Frequently Asked Questions (FAQ)
Several factors make furniture relatively expensive compared to other home goods:
Materials – High quality woods, leathers, metals and fabrics carry significant material costs, especially when sourced globally.
Labor intensive production – Furniture construction often involves substantial hand craftsmanship for frames, upholstery, finishing touches. Skilled labor increases costs.
Logistics – Shipping bulky, heavy furniture incurs high freight expenses getting products from factories to distribution centers to homes.
Brand markup – Designer brands incorporate high profit margins that amplify prices. Retailers also mark up prices on branded goods to earn profits.
Market demand – As long as consumers continue paying current furniture prices, manufacturers have little incentive to lower prices across the board.
Yes, Article furniture stands out for its durable construction with solid wood frames, thick fabrics, and premium cushions. While priced above fast furniture brands, their quality meets or exceeds higher-end retailers. They offer classic silhouettes built to last when properly cared for.
Article partners with various overseas factories to manufacture their products. They work closely with these vendors to oversee production quality but do not own or operate any manufacturing facilities themselves. Article engineers original furniture designs in-house, which get produced at different factories they contract with.
Article earns high marks for its wide selection of stylish, high quality contemporary furniture. The online purchasing process and delivery is convenient compared to in-store shopping. Article’s flexible return policy and responsive customer service alleviate concerns buying large furniture items online unseen. Overall, Article satisfies many shoppers’ needs with its mix of great designs, durable construction, and premium materials. The main downside is the relatively high prices, although frequent sales help offset the costs.
Good things are supposed to cost more, but sometimes they cost a little too much. Article is one of the furniture brands that fit in this category. So if you’re wondering why is Article furniture so expensive, this article is a good place to start.