When my dog started turning up his nose at kibble and showing softer stools, I decided to look seriously at fresh food options.
Nom Nom and Farmer’s Dog stood out as the two names that kept appearing.
This article gives you a straightforward comparison of how they perform on price, ingredients, customization, and real results so you can pick the one that fits your dog and budget.
| Feature | Nom Nom | Farmer’s Dog | Notes |
| Starting daily cost (small dog) | ~$2.50–$3.50 | ~$2–$2.80 | Farmer’s Dog cheaper for bigger dogs |
| Customization depth | Solid profile on age, weight, activity, basic sensitivities | Very detailed questionnaire covering 15+ health issues | Farmer’s Dog more tailored for complex cases |
| Recipe count | 6 options (beef, chicken, turkey, pork, lamb, mixed) | 4 options (beef, chicken, turkey, pork) | Nom Nom gives more variety |
| Grain content | Some recipes include rice or potatoes | All recipes grain-free | Choose based on your dog’s tolerance |
| Cooking style | Ingredients cooked separately then combined | Gently cooked together in batches with organ meats | Nom Nom may preserve nutrients slightly better |
| Portioning | Individual single-meal packets | Pre-portioned packs labeled with dog’s name | Nom Nom easier for grab-and-serve |
| Packaging | More individual packs | Streamlined, mostly recyclable and biodegradable | Farmer’s Dog better for less waste |
| Extras | Treats, supplements, microbiome testing option | Toppers, half-portion plans, DIY mix-in packs | Depends on what add-ons you want |
| Vet formulation | Board-certified veterinary nutritionists | Multiple board-certified veterinary nutritionists on staff | Both strong |
| Refund policy | Satisfaction options on first orders | Refund if you donate unused food to a shelter | Farmer’s Dog has a no-waste twist |
| Best suited for | Picky eaters, precise daily portions, variety | Sensitive stomachs, large dogs, deep customization | Test based on your dog’s needs |
Key Differences Between Nom Nom and Farmer’s Dog

- Price and value for different dog sizes stands out right away. For small dogs the daily costs sit fairly close, but for medium and large breeds Farmer’s Dog often lands lower by a dollar or more per day. This adds up over months without any drop in quality, making it more accessible for bigger dogs while both calculate portions accurately from your quiz answers.
- Customization depth goes further with Farmer’s Dog. Their questionnaire covers more than fifteen specific health issues like allergies, digestive problems, and joint concerns, then adjusts recommendations accordingly. Nom Nom handles the basics well but stays more general, so complex cases often feel better supported by Farmer’s Dog from the start.
- Recipe variety and grain options split the two services clearly. Nom Nom offers six recipes including lamb and some with grains or potatoes for dogs that handle them. Farmer’s Dog sticks to four proteins and keeps everything grain-free with shorter lists and organ meats. Sensitive dogs often do better on Farmer’s Dog while picky eaters may prefer Nom Nom’s wider flavors.
- Cooking and nutrient approaches differ slightly. Nom Nom cooks ingredients separately before blending to help protect individual nutrients. Farmer’s Dog cooks everything together in batches like a home meal and includes organ meats for density. Both stay gently cooked and far better than kibble, but the methods suit different dogs depending on how their systems absorb food.
- Portioning and daily convenience feel distinct once boxes arrive. Nom Nom uses individual single-meal packets you grab and thaw, which removes all measuring. Farmer’s Dog uses larger labeled multi-serving packs you portion yourself after thawing. One simplifies mornings completely while the other gives a bit more day-to-day flexibility.
- Packaging and extras show different priorities. Farmer’s Dog uses less waste with recyclable materials and offers toppers plus half-portion plans. Nom Nom creates more individual packets but adds treats, supplements, and an optional microbiome test. Your household’s tolerance for packaging and need for add-ons will decide which feels more practical.
Nom Nom Key Features

- Personalized calorie-based portioning removes the math because the quiz calculates exact daily needs and pre-portions every meal accordingly. This supports consistent energy and makes weight management straightforward without constant adjustments on your end.
- Human-grade recognizable ingredients appear clearly in every recipe with visible pieces of meat and vegetables sourced in the United States. Many dogs respond with more enthusiasm because the texture and aroma feel closer to real food than uniform kibble.
- Vet nutritionist formulation and AAFCO compliance come built in with board-certified experts overseeing every recipe. All meals meet complete and balanced standards for all life stages so you know the fresh ingredients deliver proper nutrition.
- Frozen individual packet delivery keeps prep simple. You move the next day’s packets to the fridge to thaw overnight and serve with zero measuring. The format also makes travel and boarding easier with exact portions ready to go.
- Sampler and add-on options lower the risk of trying the service. You can test recipes first through a sampler before a full subscription and later add treats or supplements that complement the meals inside one system.
Pros of Nom Nom
- Precise portion control supports better weight management because each packet matches your dog’s exact calorie needs. This helps prevent gradual gain and makes it easier to maintain steady weight or follow medical calorie plans without constant recalculating.
- Many picky eaters light up for Nom Nom because the visible texture and aroma of gently cooked real ingredients wake up appetites fast. Owners often report cleaner bowls and excited mealtimes within the first week or two compared with other foods.
- The separate-ingredient cooking process helps protect nutrient integrity for dogs that need high bioavailability. Seniors and dogs recovering from illness frequently show steadier energy and better stool quality that owners link to improved absorption.
- Recipe variety with six options including lamb gives real room to rotate flavors and prevent boredom. This flexibility keeps interest high for picky dogs and provides backup proteins if a temporary sensitivity appears.
- Gut health focus shows up in recipe design and optional extras so dogs with chronic soft stools or gas often see firmer results within weeks. The emphasis on balanced blends supports a healthier microbiome over time with fewer digestive ups and downs.
Also Read: Differences Between Blue Buffalo And Kirkland Dog Food.
Cons of Nom Nom

- Cost climbs quickly for larger dogs because daily totals for sixty- or eighty-pound dogs often run higher than Farmer’s Dog. The individual packet format contributes to this premium structure, which can feel substantial for big-breed or multi-dog homes on tighter budgets.
- Individual packets generate more packaging waste each week even though the material is recyclable. The volume requires more fridge organization and adds up over months for owners who prioritize minimal waste.
- Some recipes lean on potatoes or peas which work for most dogs but can feel less ideal for those with extreme sensitivities or very low-starch needs. Extra monitoring or careful recipe selection helps avoid any potential triggers.
- Customization stays more general than Farmer’s Dog for dogs with multiple overlapping health issues. You can note basic concerns but the system does not adjust as granularly, so complex cases sometimes need more owner fine-tuning after signup.
Farmer’s Dog Key Features
- Highly personalized plans come from a detailed questionnaire covering age, weight, activity, and more than fifteen health sensitivities so recommendations adjust from the start. Pre-portioned packs arrive labeled with your dog’s name and daily guidance already calculated.
- Human-grade ingredients from U.S. suppliers are gently cooked in USDA kitchens with shorter lists and organ meats for concentrated nutrition. Sensitive dogs often tolerate this clean approach well right away.
- Multiple board-certified veterinary nutritionists formulate and review every recipe to meet AAFCO standards for all life stages. This oversight keeps even customized plans complete and balanced with solid nutritional science behind them.
- Frozen delivery with flexible thawing keeps meals fresh for months in the freezer and usable for several days in the fridge. The multi-serving pack design gives options for how quickly you work through each box.
- Practical flexibility through half-portion plans, toppers, and DIY mix-ins makes gradual transitions or budget stretching easier without an all-or-nothing commitment. These choices adapt as your dog’s needs change over time.
Pros of Farmer’s Dog

- Deeper customization for health concerns stands out because the questionnaire accounts for allergies, digestive issues, joint needs, and more then adjusts accordingly. Owners of dogs with complex sensitivities often feel better supported from the first delivery with fewer later tweaks required.
- Simpler grain-free recipes with organ meats appeal to many sensitive dogs because cleaner profiles reduce potential triggers while still delivering complete nutrition. Numerous owners report firmer stools, less itching, and steadier energy within a few weeks.
- Value tends to be stronger for medium and large dogs because daily costs often land lower than Nom Nom while keeping comparable quality. The savings add up over months and make the service more sustainable for bigger pets or households watching their budget closely.
- Eco-conscious packaging and the shelter-donation refund policy reflect thoughtful operations that minimize waste. You can feel better about the footprint and the guarantee encourages responsible use of food rather than simple returns.
- Strong customer service reputation appears consistently because issues with deliveries or plan changes get responsive help that actually resolves problems. This reliability matters when you are investing in premium food and want support if something unexpected comes up.
Cons of Farmer’s Dog
- Fewer recipe options limit rotation because only four proteins are available with no lamb or mixed blends. Picky eaters or dogs that benefit from frequent flavor changes can run out of variety faster than with Nom Nom over long-term feeding.
- All recipes are grain-free which suits many dogs but leaves no option for animals that do better with modest grains for digestion or energy. You would need to supplement or look elsewhere if your dog has shown positive responses to grains in the past.
- Thawing and portioning from larger packs requires a bit more daily planning because you need fridge space for several days at a time and measure servings yourself. This adds a small step compared with single-serve packets during busy mornings.
- Premium pricing still applies especially for multiple large dogs because even with better per-day rates the overall monthly investment remains significant. The value edge shows most clearly for single large dogs rather than bigger multi-pet setups.
Also Read: Differences Between Kirkland Dog Food And Purina Pro Plan.
Frequently Asked Questions (FAQ)
Yes, many veterinarians recommend Farmer’s Dog. The recipes are formulated by board-certified veterinary nutritionists on staff, and owners frequently report improvements in digestion, energy, and coat condition after switching.
No single food is universally better. Some owners prefer Nom Nom for its recipe variety and single-serve convenience, while others like Ollie for potentially lower pricing and more rotation options. The right choice depends on your dog’s size, sensitivities, and your budget.
Yes, Nom Nom recipes are developed and reviewed by board-certified veterinary nutritionists to meet AAFCO standards for complete and balanced nutrition across all life stages.
There is no single #1 healthiest dog food for every dog. Both Nom Nom and Farmer’s Dog rank among the strongest fresh options because they deliver high-quality, gently cooked, personalized nutrition. The best choice depends on your dog’s age, health conditions, activity level, and how well they respond after a proper transition.
Final Thoughts
After comparing every angle, both services deliver high-quality fresh food that goes beyond standard kibble for many dogs in digestibility and ingredient quality.
You should choose the one whose price, customization style, and portion format line up best with your dog’s needs and your daily routine.
Start with whichever current promo gives the best trial price for your dog’s size, watch how they respond in energy, coat, stool quality, and appetite over the first month, and adjust from there.
Either option puts real food in the bowl, and that shift alone often makes a noticeable difference in how dogs look and feel.
