I’m not one to throw around hype, but if you’re hunting for a coffee maker that delivers a stellar cup without the fuss, the Simply Good Coffee Brewer deserves your attention. It’s simple, reliable, and brews coffee that rivals your favorite café’s pour-over.
I’ve spent weeks with this machine, and it’s changed my mornings for the better. With its sleek design and thoughtful features, it’s a game-changer for anyone who loves great coffee at home.
Trust me, this brewer is worth every penny, and I’m excited to share why.
My Experience With The Simply Good Coffee Brewer

I’ll admit, I’m a bit of a coffee snob.
My mornings aren’t complete without a rich, aromatic cup that wakes me up and sets the tone for the day.
When I got my hands on the Simply Good Coffee Brewer, I was skeptical.
Could a machine this simple really deliver the bold, nuanced flavors I crave?
Spoiler alert: it does, and then some.
Unboxing the brewer was a breeze.
It arrived fully assembled, which is a huge win for someone like me who hates fiddling with complicated setups. I pulled it out, plugged it in, and added water to the reservoir.
The design is sleek yet unpretentious—available in black or brushed stainless steel, it fits perfectly on my counter without hogging space. At 13.7 x 14.6 x 7.8 inches and 7.4 pounds, it’s compact but feels sturdy, like it’s built to last.
My first brew was a revelation. I used freshly ground beans from a local roaster, tossed in a #4 paper filter (the kind you can grab anywhere), and hit the ON/OFF button. The machine’s 1,560-watt heating element kicked in, and within minutes, hot water (between 195°F and 205°F, the sweet spot for coffee extraction) rained down from the wide showerhead.
The optional Bloom feature caught my eye, so I flipped it on. It pre-soaks the grounds, letting them release carbon dioxide for a smoother, less bitter cup. The result? A vibrant, full-bodied brew that tasted like it came from a barista’s pour-over setup.
I’ve brewed everything from single cups to full 40-ounce pots (that’s eight 5-ounce cups, by industry standards). Whether I’m sipping solo or hosting friends, the brewer handles it with ease. The six-minute brew cycle for a full pot is quick, and smaller batches are even faster.
The glass carafe keeps coffee hot for up to 40 minutes on the automatic hot plate without scorching it—a small but thoughtful touch. I’ve even used the thermal carafe model for longer heat retention, which is perfect for lazy weekend mornings when I’m refilling my mug over a couple of hours.
What surprised me most was how intuitive it is. There’s no juggling settings or deciphering manuals. You add coffee and water, press a button, and you’re done. It’s the kind of machine that makes you feel like a pro without any effort.
After weeks of daily use, I’m hooked—it’s become the MVP of my kitchen.
Also Read: Comparison of Moccamaster KBT And KBGT Coffee Makers.
Pros of The Simply Good Coffee Brewer
Let’s talk about what makes this brewer shine. I’ve put it through its paces, and it’s clear why it’s a standout in the crowded coffee maker market. Here’s why I’m impressed.
- Exceptional Coffee Quality

The Simply Good Coffee Brewer nails the flavor game.
Its ability to maintain a steady 195°F to 205°F brewing temperature ensures optimal extraction, pulling out the rich, complex notes of your coffee without bitterness.
The wide showerhead evenly saturates the grounds, mimicking the precision of a manual pour-over.
I’ve brewed light roasts, dark roasts, and even decaf, and every cup has been consistently delicious.
The Bloom feature is a game-changer—it pre-soaks the grounds, letting trapped gases escape, which enhances flavor clarity. It’s like having a barista in your kitchen.
- User-Friendly Design
This machine is as straightforward as it gets. One button to start brewing, an optional Bloom switch, and that’s it—no confusing menus or flashing lights. The water reservoir has clear measurement lines, so you know exactly how much coffee to add for your desired batch size.
The filter basket’s magnetic catch and open/close valve make setup and cleanup a breeze. Even if you’re half-asleep, you can’t mess this up. It’s perfect for beginners and seasoned coffee lovers alike.
- Compact and Stylish
At under 15 inches wide, this brewer doesn’t hog your counter space. Its minimalist design, available in black or stainless steel, looks sleek without being ostentatious. It blends seamlessly into any kitchen, whether you’re going for modern or classic vibes.
Plus, the cord storage options (left, right, or back) keep things tidy, which I appreciate as someone who hates clutter.
- Affordable Price Point
Priced at around $150-$180 (with frequent sales dropping it lower), this brewer is a steal compared to high-end competitors like the Technivorm Moccamaster, which can run twice as much. You’re getting café-quality coffee without breaking the bank.
The 30-day money-back guarantee and two-year warranty (plus a five-year replacement option) add peace of mind, making it a low-risk investment.
- Durable and Reliable
After months of daily use, my brewer still performs like it’s brand new. The 1,560-watt heating element has been rigorously tested for durability, and the stainless steel or glass components feel solid.
The dishwasher-safe parts (like the filter basket and carafe) make maintenance easy, and the machine’s simple design means fewer things can go wrong.
Cons of The Simply Good Coffee Brewer
No product is perfect, and while the Simply Good Coffee Brewer is close, there are a few quirks to consider. Here’s what I noticed.
- Limited Customization Options

If you love tweaking settings like temperature or brew strength, this brewer might feel restrictive.
It’s designed for simplicity, with only the Bloom switch as an optional feature.
While I find the one-button operation refreshing, some coffee nerds might miss the ability to fine-tune every detail.
That said, the default settings are spot-on for most roasts, so this isn’t a dealbreaker for me.
- Hot Plate Duration Variability
The hot plate is supposed to keep coffee warm for 40 minutes before shutting off, but I’ve noticed it sometimes cuts off closer to 20 minutes. It’s not a huge issue if you drink your coffee quickly, but if you’re sipping slowly, you might need to reheat your cup.
The thermal carafe model solves this, keeping coffee hot for up to 2.5 hours, but it’s pricier.
- No Programmable Timer
Unlike some competitors, this brewer doesn’t let you set a timer to start brewing automatically. I’d love to wake up to a fresh pot, but with the quick six-minute brew cycle, I don’t mind starting it manually.
Still, a programmable option would be a nice addition for busy mornings.
- Plastic Components in Standard Models
While the brewer offers a plastic-free version, the standard models use some plastic parts, like the filter basket. They’re BPA-free and dishwasher-safe, but if you’re aiming for a fully plastic-free setup, you’ll need to opt for the pricier plastic-free model.
For me, the standard version’s performance outweighs this minor concern.
Also Read: Comparison of Ratio Six And Moccamaster Coffee Makers.
Maintenance Tips For The Simply Good Coffee Brewer
Keeping your Simply Good Coffee Brewer in top shape is easy, but it does require some regular care to ensure consistent performance and great-tasting coffee. Here’s how I keep mine running smoothly.
- Regular Descaling
Every 100 brews or so (roughly every three months for daily users), you need to descale the brewer to remove mineral buildup. I use a coffee machine descaling solution like Urnex—never vinegar or baking soda, as they can leave funky flavors.
Fill the reservoir with the descaling solution and water (follow the product’s instructions), run a brew cycle, then rinse with two cycles of plain water. If your brewer starts steaming excessively or doesn’t complete a full cycle, it’s screaming for a descale. This 15-minute task keeps the heating element working efficiently and your coffee tasting pure.
- Cleaning the Carafe and Filter Basket
The glass carafe and filter basket are dishwasher-safe, which is a lifesaver. I pop them in the dishwasher weekly to remove coffee oils and residue. If you don’t have a dishwasher, wash them with warm, soapy water and a soft sponge.
Avoid abrasive scrubbers, as they can scratch the glass. For stubborn stains, a mix of water and a little baking soda works wonders—just rinse thoroughly. Keeping these parts clean ensures your coffee stays fresh and free of old, stale flavors.
- Folding Filters Properly
The brewer uses #4 cone-shaped filters, which are easy to find. To prevent grounds from spilling into the carafe, fold the filter’s bottom and side seams before placing it in the basket.
I learned this the hard way after a few messy brews with unfolded filters. This simple step ensures smooth brewing and cleaner coffee.
- Avoiding Overloading the Filter
Stick to the recommended coffee-to-water ratio: about 6-9 grams (or one rounded tablespoon) per 5-ounce cup. Overloading the filter with too much coffee or using an overly fine grind can cause overflow or clogging.
I use a medium grind, similar to coarse sand, for the best results. The reservoir’s measurement lines make it easy to get the ratio right, so you don’t end up with a muddy mess.
- Storing the Brewer
When not in use, store the brewer in a dry place to avoid moisture buildup. I keep the cord neatly tucked into the base’s storage channel to prevent clutter. If you’re moving the brewer, ensure the reservoir is empty to avoid spills.
The compact design makes it easy to stash away if you need counter space for other tasks.
Also Read: Comparison of Moccamaster And OXO.
Comparison of Simply Good Coffee Brewer With Other Brands
The coffee maker market is packed with options, but how does the Simply Good Coffee Brewer stack up against heavyweights like Technivorm Moccamaster, Bonavita, and OXO? I’ve compared it to these brands based on my experience and research to help you decide.
- Technivorm Moccamaster

The Technivorm Moccamaster is the gold standard for drip coffee makers, and it’s easy to see why.
Its copper heating element delivers precise temperatures, and its SCA certification guarantees top-tier performance.
I’ve used a Moccamaster before, and its coffee is phenomenal—bright, vibrant, and perfectly extracted.
However, it’s a beast in terms of price, often costing $300 or more. It also requires more upkeep, like regular cleaning of the shower arm, which can get gunky.
The Simply Good Coffee Brewer matches its coffee quality closely, especially with the Bloom feature, but at half the price.
The Moccamaster’s durability is legendary, with some units lasting decades, but the Simply Good Coffee’s two-year warranty and five-year replacement option offer solid reassurance. If budget isn’t a concern and you want a programmable timer, the Moccamaster might edge out, but for most, the Simply Good Coffee delivers comparable results for less.
- Bonavita Connoisseur

The Bonavita Connoisseur is another SCA-certified brewer known for its bold, flavorful coffee.
Its flat-bottom basket and wide showerhead ensure even extraction, much like the Simply Good Coffee Brewer.
I found the Bonavita’s brew to be slightly more robust, but it’s also pricier at around $190.
The Bonavita’s setup is simple, but its design feels less polished—more utilitarian than stylish. The Simply Good Coffee Brewer’s sleeker look and optional thermal carafe give it a slight edge for aesthetics and versatility.
Both are low-maintenance, but the Simply Good Coffee’s magnetic filter basket makes cleanup marginally easier. If you prioritize a slightly bolder brew and don’t mind the extra cost, the Bonavita is a strong contender, but the Simply Good Coffee offers better value.
- OXO Brew 9 Cup
The OXO Brew 9 Cup is a favorite for its programmable features and consistent performance. It’s SCA-certified, brews at the ideal temperature, and lets you adjust brew strength and set a timer—features the Simply Good Coffee lacks. I enjoyed the OXO’s coffee, which is smooth and well-balanced, but its interface feels busier, with more buttons to navigate.
At around $200, it’s pricier than the Simply Good Coffee, and its larger footprint might crowd smaller kitchens. The Simply Good Coffee’s simplicity and compact design make it more approachable, especially for casual users. If you want automation and customization, the OXO is great, but for straightforward, high-quality brewing, the Simply Good Coffee holds its own.
- Ratio Six

The Ratio Six is a premium brewer that delivers pour-over-quality coffee with a sleek, modern design.
Its coffee is exceptional—some of the best I’ve tasted from an automatic drip—but it comes with a hefty $300+ price tag.
The Ratio’s setup is fussier, with a tricky water reservoir and a carafe that requires disassembly to secure the lid.
The Simply Good Coffee Brewer is far easier to use and clean, with a lower price point.
Both brewers prioritize even saturation, but the Simply Good Coffee’s Bloom feature gives it a slight edge for fresh roasts.
If you’re after a showpiece and don’t mind the cost, the Ratio Six is stunning, but the Simply Good Coffee is more practical for most homes.
Also Read: Comparison of Technivorm Moccamaster And Bonavita.
Frequently Asked Questions (FAQ)
The Simply Good Coffee Brewer is manufactured in China, but don’t let that raise an eyebrow. The factories adhere to strict quality and safety standards, and the brewer’s design is overseen by Laura Sommers, a 30-year coffee industry veteran. My experience with the machine confirms its build quality—solid, reliable, and made to last.
The standard Simply Good Coffee Brewer uses some BPA-free plastic parts, like the filter basket, which are durable and dishwasher-safe. However, they offer a plastic-free model where no plastic touches the water or coffee, featuring a stainless steel heater and other components. If avoiding plastic is a priority, opt for that version, though it’s slightly pricier. I’ve had no issues with the standard model’s plastic parts, but the choice is yours.
This depends on your needs, but the Simply Good Coffee Brewer is my top pick for most homes. Its simplicity, affordability, and café-quality coffee make it a standout. If you want more features like programmability, the OXO Brew 9 Cup or Technivorm Moccamaster are excellent, though pricier. For budget-conscious buyers, the Krups Simply Brew is decent but lacks the flavor precision of the Simply Good Coffee. After testing many machines, I keep coming back to the Simply Good Coffee for its balance of ease and quality.
For single-serve coffee, I’d point to the AeroPress. It’s not a drip machine like the Simply Good Coffee, but it’s a manual brewer that delivers rich, espresso-like coffee in under a minute. It’s affordable (around $40), portable, and versatile, letting you tweak grind size and water ratios. The Simply Good Coffee Brewer can handle single cups by adjusting water and coffee amounts, but it’s designed for batches. If you’re strictly a single-cup drinker, the AeroPress is hard to beat, but for flexibility across batch sizes, the Simply Good Coffee is my go-to.
Why the Simply Good Coffee Brewer Is A Must-Have?
After weeks of brewing, I can confidently say the Simply Good Coffee Brewer is a winner. It’s affordable, easy to use, and delivers coffee that rivals high-end machines. Whether you’re a casual drinker or a coffee geek, this brewer makes your mornings better without breaking the bank.
From its sleek design to its thoughtful features like the Bloom switch, it’s built to impress. Grab one, and you’ll wonder how you ever settled for mediocre coffee at home. It’s a small investment for a big upgrade to your daily routine.