If you’re tired of harsh chemicals irritating your skin or worrying about what’s lingering in your clothes after a wash, you should seriously consider switching to ATTITUDE laundry detergent.
It’s plant-based, gentle on sensitive skin, and still gets the job done without compromise. I’ve made the switch myself, and I can tell you it’s worth every penny for cleaner, fresher laundry that feels good on your body and the planet.
My First-Hand Experience With ATTITUDE
Let me walk you through how I ended up falling for this detergent.
A couple of years ago, I started noticing my skin getting itchy after wearing certain clothes, especially workout gear or anything that touched my body for long hours.
I figured it was the residue from my old mainstream detergent clinging to the fabrics.
You know that feeling when clothes come out smelling artificially “fresh” but somehow stiff or coated?
That’s what pushed me to look for something better.
I picked up a bottle of ATTITUDE in the Citrus Zest scent on a whim during a grocery run.
The packaging caught my eye—simple, eco-friendly, with claims about being EWG Verified and made from mostly natural ingredients.
I was skeptical at first because I’ve tried other “natural” options that left my loads smelling musty or not quite clean.
The first load I did was a mix of towels, kids’ play clothes covered in grass stains, and my husband’s sweaty gym shirts. I used the recommended amount for a medium load in my HE machine, opting for cold water to test its claims.
When the cycle finished, I pulled everything out expecting the usual disappointment. Instead, the towels felt plush and soft, the stains had faded significantly (especially after a quick pre-treat on the tough spots), and that subtle citrus note lingered just enough to make everything smell naturally refreshed—not overpowering like some scented brands.
Over the next few weeks, I put it through real tests. Mud from backyard adventures, food spills from dinner mishaps, even some oil from kitchen towels. It handled most everyday messes surprisingly well, especially in cold washes, which saves on energy bills.
My skin stopped reacting, and my family noticed clothes felt softer without needing extra fabric softener. The unscented version became my favorite for baby items and anything sensitive—no weird chemical smell, just clean.
One standout moment was washing a load of whites that had gone dingy over time. After a few cycles with ATTITUDE, they brightened up without any optical brighteners, which I appreciate because those can be sneaky irritants.
It’s not perfect on the absolute toughest stains like set-in grease without pre-treatment, but pairing it with a simple rub or soak does the trick. Overall, it’s made laundry feel less like a chore and more like something I’m doing right for us.
The Pros of Using ATTITUDE
What keeps me coming back to ATTITUDE? There are so many wins that make it stand out in my weekly routine, and I’ve seen them play out load after load.
- Unmatched Gentleness for Sensitive Skin
If you or anyone in your family deals with eczema, allergies, or just reactive skin, this is a game-changer.
The hypoallergenic formula, free from common irritants like synthetic fragrances, dyes, and enzymes, means no more red patches or itchiness after wearing freshly washed clothes.
I’ve used it on my own sensitive areas, my kids’ delicate skin, and even baby fabrics, and we’ve all stayed flare-up free.
It’s dermatologically tested and carries seals from the National Eczema Association in some lines, giving me real peace of mind.
- Naturally Derived Scents That Enhance Without Overwhelming
You know how some detergents blast you with fake perfume that lingers for days? ATTITUDE offers options like Citrus Zest, Wildflowers, Lavender & Rosemary, or Mountain Fresh that come from natural essential oils and plant extracts.
They provide a light, uplifting freshness—think subtle floral or citrus notes—that makes pulling clothes from the dryer feel rewarding. For scent avoiders, the fragrance-free version leaves everything truly neutral but clean-smelling.
No masking odors with chemicals; just a natural vibe that fades appropriately.
- Strong Eco-Credentials That Align With Real Values
This isn’t greenwashing—you get over 98% naturally derived ingredients, biodegradable formulas, vegan and cruelty-free certification from PETA, and full EWG Verification.
The bottles are recyclable, and they have bulk eco-refills in cardboard boxes to slash plastic waste. It performs beautifully in cold water, cutting energy use, and it’s safe for septic systems. Every wash feels like a small win for the environment without sacrificing results.
- Impressive Versatility Across Loads and Fabrics
No matter what I throw at it—delicates, heavy towels, colorful kids’ clothes, whites, or athletic wear—ATTITUDE handles it. It’s HE-compatible, works in all water temperatures (though it shines in cold), and leaves fabrics soft and vibrant without buildup.
I’ve noticed colors stay truer longer, and there’s no residue gunking up my machine. It’s concentrated, so a little goes far, making it efficient for everyday family laundry.
- No Harmful Residue for Healthier Clothes
Unlike conventional options that leave behind optical brighteners or surfactants that can irritate over time, this rinses completely clean. My washing machine stays sludge-free after years of use, and clothes feel truly fresh, not coated.
The plant-based surfactants and green tea extract add natural antibacterial power, tackling odors effectively.
These advantages have made ATTITUDE my default—it’s reliable, thoughtful, and consistently delivers that “ahh” moment when you fold warm laundry.
The Cons of ATTITUDE Laundry Detergent
Nothing’s perfect, and ATTITUDE has some limitations I’ve encountered in real use.
- Higher Price Point That Adds Up: It’s undeniably more expensive per bottle than big-brand detergents, often double the cost per load. If you’re washing massive amounts weekly on a tight budget, that premium for clean ingredients might feel steep.
- Needs Help on the Toughest Stains: Without enzymes, it struggles more on heavy grease, oil, blood, or deeply set-in marks compared to powerhouse options. Pre-treatment is often essential, and sometimes multiple washes are required for complete removal.
- Subtle Scents Don’t Linger Long: If you crave that strong, long-lasting fragrance from synthetic perfumes, the natural ones here fade faster. Clothes smell fresh initially but return to neutral sooner.
- Packaging Can Be Tricky: The bottle cap sometimes leaks if not sealed perfectly, and there’s no built-in spout on some versions, making pouring messy. Refills help, but initial handling takes care.
- Limited Availability in Stores: Not every grocery or big-box store carries it consistently, so I often order online, adding shipping waits or costs.
These drawbacks haven’t pushed me away, but they’re real factors if heavy-duty cleaning is your top priority.
Tips For Getting The Most Out of ATTITUDE
I’ve fine-tuned my routine over time to maximize results, and these practices have kept my washes optimal while extending the product’s life.
- Mastering the Right Dosage Every Time: Since it’s highly concentrated, you need less than you’d expect. For a standard medium load in my HE machine, I use about 25-30 ml—often just half the cap. Start low and adjust based on load size, soil level, and water hardness; too much can cause excess suds or incomplete rinsing. I always measure precisely to avoid waste and ensure even cleaning.
- Effective Pre-Treatment for Stubborn Stains: Don’t wait for the wash cycle on tough spots like grass, food, or grease. I apply a small dab directly to the stain, gently rub it in with my fingers or a soft brush, and let it sit for 15-30 minutes (or overnight for really set-in marks). This activates the plant surfactants fully, lifting messes without needing harsh boosters.
- Choosing Optimal Wash Settings: Cold water is where it excels, saving energy and preserving fabrics, but for heavily soiled loads, I bump to warm. Always pour the detergent into the drum first (before clothes) so it distributes evenly as water fills. Select a normal or heavy cycle with good agitation, and add an extra rinse if your machine offers it—especially helpful for thorough removal on sensitive items.
- Smart Storage to Preserve Potency: Keep the bottle in a cool, dark cabinet away from heat or sunlight, which can degrade natural ingredients over time. Tighten the cap fully to prevent leaks (a common minor gripe with the design), and if you buy refills, transfer to the original bottle for easy pouring. The eco-refill boxes are brilliant for reducing plastic—just pour carefully.
- Boosting with Natural Additives When Needed: For extra softness or odor control, I add 1/2 cup white vinegar to the fabric softener compartment—it pairs perfectly without conflicting. Baking soda or washing soda in the drum helps with hard water or dingy whites. Occasionally, I run an empty hot cycle with vinegar to clean the machine itself, preventing any potential buildup.
- Handling Specific Fabric Needs: For delicates or wool, I use the gentle cycle and half dose. On athletic wear, a pre-soak in cool water with detergent helps release sweat odors. Always sort loads properly—whites separate, colors together—to maintain brightness.
These habits have ensured consistent performance, longer-lasting bottles, and a happier washing machine.
How ATTITUDE Stacks Up Against Other Brands?
I’ve switched around a lot, so here’s how it measures up in my hands-on comparisons.
- ATTITUDE Vs. Mrs. Meyer’s Laundry Detergent
You and I both love that garden-fresh vibe from natural-ish detergents, so let’s see how these two stack up head-to-head.
Mrs. Meyer’s is everywhere with its bold essential oil scents like Lavender or Geranium that make your laundry room smell amazing right away.
I’ve tried it, and clothes come out soft with a noticeable fragrance that lingers—perfect if you want that uplifting aroma boost.
But here’s where ATTITUDE pulls ahead for me: safety and gentleness.
It’s fully EWG Verified with over 98% naturally derived ingredients, no questionable preservatives, and truly hypoallergenic.
Mrs. Meyer’s uses plant-based cleaners too, but some formulas include things like methylisothiazolinone that can irritate sensitive skin over time. On stain removal, both handle everyday messes well, though neither blasts through grease like conventional brands—pre-treatment helps equally here.
Performance in tests shows them similar for basic cleaning, but ATTITUDE rinses cleaner without residue, which keeps my machine happier and fabrics feeling naturally soft. Price-wise, they’re close, but ATTITUDE’s concentration and eco-refills often make it last longer.
If strong scents are your jam, Mrs. Meyer’s might win, but for skin safety and purer ingredients, I stick with ATTITUDE every time.
- ATTITUDE Vs. Diva Laundry Detergent
Now, if you’re chasing luxury fragrance, Diva from Tyler Candle Company is a whole different beast—it’s all about that glamorous, long-lasting scent.
This stuff is famous on social media for making sheets and clothes smell like a rich mix of fruits, florals, chocolate, and amber that lingers for days.
People rave about compliments on how amazing they smell, and a little goes far since it’s super concentrated.
Compared to ATTITUDE, Diva is fragrance-forward luxury, not eco-focused.
It’s phosphate-free and works on delicates, but the heavy perfume comes from synthetic blends, not subtle natural notes.
ATTITUDE’s scents (or unscented option) are light and fade naturally, prioritizing no irritants. On cleaning, Diva gets clothes fresh but isn’t enzyme-powered for tough stains—similar to ATTITUDE, which relies on plant surfactants.
Diva costs more per bottle, feeling like a splurge for bedding or specials, while ATTITUDE is my daily driver for reliable, gentle cleaning across all loads. If you want your home smelling like a boutique hotel, try Diva for treats.
For everyday health-conscious washes without overwhelming perfume, ATTITUDE feels cleaner and safer.
- ATTITUDE Vs. Swash Laundry Detergent
Swash, from Whirlpool, takes a practical approach—ultra-concentrated with precise squeeze dosing (one or two squirts per load) to avoid mess or overuse.
It’s designed for modern machines, low-sudsing, and comes in options like “Smells Like Nothing” or light fresh scents.
Reviews praise how it cleans efficiently with minimal product, leaving clothes soft and odor-free.
Against ATTITUDE, Swash shines on convenience and value per load, often cheaper than premium naturals.
It tackles stains decently for a mainstream option, sometimes better on body oils.
But ingredient-wise, it’s conventional—not plant-based or EWG Verified—with synthetic surfactants and fragrances that might leave residue or irritate sensitive skin.
ATTITUDE excels in natural gentleness, biodegradability, and no harsh chemicals, rinsing fully for truly clean feels. Swash performed poorly in some independent tests for overall stain removal compared to top picks.
If you want easy, no-fuss dosing and don’t mind standard formulas, Swash works fine. For eco-friendly, skin-safe performance that aligns with greener living, ATTITUDE is the clearer choice in my routine.
Frequently Asked Questions (FAQ)
Yes, it’s hypoallergenic, dermatologically tested, and free from common irritants.
Yes, it’s EWG Verified with over 98% naturally derived ingredients and no concerning chemicals.
Options like ATTITUDE rank high due to EWG verification and plant-based formulas; it depends on your needs, but it’s among the safest.
It’s made in Canada.
Wrapping It Up: Why ATTITUDE Deserves a Spot in Your Laundry Room
After years of use, I urge you to try ATTITUDE if safer, greener laundry appeals. It provides soft, fresh results without harmful trade-offs, benefiting your skin, family, and planet.
Switch today—you’ll feel the upgrade immediately.